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Actionable news in CMG: CHIPOTLE MEXICAN GRILL Inc,

Falling Rats and Norovirus Sends Chipotle's Brand Image Plummeting: New Study

Chipotle's (CMG) image is looking pretty sickly right now.

Shares of Chipotle dropped 3.3% to $344.45 by Friday's close, hitting new 2017 lows, as Chipotle grappled with twin PR crises. Public health officials confirmed that a customer at a Chipotle location in Sterling, Va. is ill with norovirus, while data from food poisoning crowdsourcing website iwaspoisoned.com indicates that over 100 customers at that location also fell ill. The same week, customers complained that a Dallas location had rats "falling from the ceiling."

"Not...


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