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Amazon's Second Quarter Stunk — but Don't Get Suckered Into Selling Shares Inc. (AMZN) isn't looking very "prime" to Wall Street following last week's earnings. Or is it?

Amazon missed earnings estimates by a mile for the second quarter, handing over a 40-cent per share profit when analysts were expecting a $1.39 profit on average. Shares retreated 2.48% in Friday's trading session as a result of the update.

But if you think Amazon is suddenly an...