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Target's Stock To Get Flushed From The Bathroom Policy

Summary

Target’s bathroom policy is scaring away many customers.

Over 1 million people have signed a pledge not to shop at Target.

This is likely to have a negative impact on sales and the stock price.

I think Target's (NYSE:TGT) bathroom policy is a serious mistake from a business standpoint. The policy is scaring away customers, which is likely to lead to sales declines and a falling stock price. Target recently went public with its bathroom policy which states:

"In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity."

The reaction to the policy has been negative. Over 1 million people and growing have signed a petition to boycott Target stores on the American Family Association [AFA] website.

The bottom line for those who oppose the policy is not about discrimination or hate against transgender people. It is about the safety of women and children. It is also about the loss of dignity and privacy that women and children expect when they enter a bathroom.

The idea is that the policy will be exploited by those who have ill intentions. If a man says that he identifies as a woman, then he can enter the woman's bathroom even when women and girls are present. The fears among those who oppose the policy stem from the potential problem of predators entering the women's bathroom. It is not a fear or discrimination of transgender people.

Everyone wants to feel safe and secure in a public restroom and this policy is causing people to feel uneasy, especially those most vulnerable to predators - women and children.

This fear has led many to publicly oppose Target's bathroom policy on social media sites. Just search 'cut target card' or 'target boycott' in...


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