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Apple Is Doing The Right Thing With iPhone 7

Summary

Apple is widely criticized for moving from a "tick-tock" to a "tick-tock-tock" iPhone design cycle at a time when its business is slowing.

Apple's goal and product development strategy for the iPhone are often misunderstood.

With the iPhone 7, Apple aims to walk a fine line between shipping meaningful features and not over serving the increasingly mature and diverse smartphone market.

Investors should think about the iPhone business' success no longer in terms of further growth, but rather in terms of steady sales, consistency, and sustainability.

It feels like everything we knew about the iPhone...


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