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Rubicon Project (RUBI) Stock Drops, Downgraded at Morgan Stanley

NEW YORK (TheStreet) -- Shares of Rubicon Project (RUBI) were retreating 5.10% to $8.37 in late-afternoon trading on Monday as Morgan Stanley reduced its rating to "underweight" from "equal weight."

The firm also cut its price target to $8 from $11.

Morgan Stanley analysts said they're more cautious about the company's topline growth, business sustainability and increasing market competition.

"We are incrementally cautious on RUBI's forward managed revenue growth trajectory into 2017 and beyond given the growing threat of share losses to smaller ad tech players (such as OpenX and Index Exchange) with...