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Dunkin' is thinking about dumping 'Donuts' from its name

Dunkin' is thinking about dumping "Donuts" from its name.

A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands calls a test. The Canton, Massachusetts-based company said Thursday that a few other stores will get the one-name treatment too.

The chain wants people to think of its stores as a destination for...


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