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If Twitter Were An M&A Target, Who Would Want It?

Twitter NYSE:TWTR, Apple Inc. NASDAQ:AAPL - If Twitter Were An M&A Target, Who Would Want It?

The constant barrage of Twitter Inc TWTR 0.18% rumors involving M&A activity is unlikely to show any signs of stopping. Although Robert "Bob" Peck of SunTrust Robinson Humphrey doesn't believe Twitter is likely to sell itself in 2016, this isn't stopping him from taking a deeper look into some of the companies that may be interested in acquiring Twitter if the company were to put itself up for sale.

For starters, Peck noted Twitter's stock is trading at a "large price" at 15x EBITDA with a roughly $15 billion market cap. As such, a 20 percent premium would put a price tag on any acquisition at around $18 billion. This does limit the total number of potential buyers, but here is a brief pro and con summary of mega-cap technology names that could in theory absorb Twitter.

Alphabet

Facebook

Apple

Amazon

Microsoft

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DateFirmActionFromTo
Aug 2016Evercore ISI GroupDowngradesHoldSell
Jul 2016JP MorganMaintainsNeutral
Jul 2016BMO CapitalMaintainsMarket Perform

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