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Microsoft Is Copying Apple's Strategy, And It Will Work

With the introduction of the Surface Book, Microsoft has officially turned the corner.

MSFT is not just a software company anymore, but a company that has taken control of the hardware engineering as well.

And if you haven't noticed, that's what Apple has been doing all along.

And copying Apple is the best thing Microsoft could do for shareholders over the long term.

Microsoft (NASDAQ:MSFT) has really done it this time. MSFT's new Surface Book is not only a bold step in the right direction, but also its new strategy might prove to be a thunderstorm for the entire PC industry.

To begin with, the Surface Book is really two products in one. It's a classic laptop, but it can also be turned into a tablet by detaching the screen.

As for specs, the Surface Book has the latest Intel (NASDAQ:INTC) Core i5 and i7 processors from the Skylake family, an Nvidia (NASDAQ:NVDA) GeForce GPU with GDDR5 memory, two USB 3.0 ports and an SD card slot. Microsoft claims the Surface Book can run for 12 hours in a single charge, something that is suppose to give Apple's (NASDAQ:AAPL) MacBook family of laptops a run for their money. In addition, Microsoft claims the Surface Book is twice as fast as the MacBook Pro.

All this does not come cheap, with the base model starting at $1,499. MSFT is also breaking ground with smartphones. In a recent New York event, the company introduced the Lumia 950XL, the Lumia 950 and the new Lumia 550.

No specs were given for the Lumia 550; however, the other two phones are impressive. Both include quad HD OLED, with the processors requiring liquid cooling. The 950 carries the Snapdragon 808 64-bit hexacore processor while the 950XL the Snapdragon 810 64-bit octacore processor.

Both phones come with 32GB storage expandable to 2TB with a microSD card slot (that was not a typo), and both have a 20 megapixel Zeiss PureView rear camera and a 5-megapixel front-facing camera. The cameras also have optical image stabilization and can take pictures in 4K too.

On top of that, the phones will include support for Windows Hello. In a nutshell, you'll be able to log into the phone with just your face, making use of the latest features in Windows 10 Mobile.

However that's not all Microsoft is...