A growing number of U.S Households declared a rupture with TV and cable companies.
According to Nielsen's study, the 5 million “Zero TV” households- as labeled by the Nielsen Co- tend to be younger, single and without children.
Nielsen's study suggests that this new group may have left traditional TV for good. While three-quarters actually have a physical TV set, only 18 percent are interested in hooking it up through a traditional pay TV subscription.
While a portion of this group is tired of paying $100 plus monthly bill, the rest sees TV as a waste of time and a tool to dictate what to watch to the audience. Others see more flexible options available online.
As a mentioned in my previous blog (http://s30276277551.whotrades.com/blog/43583471761)Does TV Has the potential to survive in the future? Technology flips minds and offer alternatives.
Jim Salem carries a discarded analog television set to a bin at the Broward County Waste & Recycling Services Solid Waste center on June 5, 2009, in Pompano Beach, Florida.(Photo: Joe Raedle, Getty Images)