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Actionable news in VZ: VERIZON COMMUNICATIONS,

Verizon's Strategy Reversal

Summary

Verizon is raising prices but adding more data, so the price per gigabyte will be lower.

The strategy is a response to competitive pressures from smaller carriers who have increased market share.

Price wars reflect economic weakness.

Verizon (NYSE:VZ) has built a reputation for superior service and network quality over the years by investing heavily in its wireless infrastructure. By differentiating within wireless, VZ has been able to consistently raise prices and charge premiums over smaller carriers. Verizon recently decided to raise prices again, but this time it does not reflect strong bargaining power over customers. VZ's competitive position has been...


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