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Fast Casual: Shaking Up The Big Mac Empire

Traditional fast food empires struggle to fend off fresh competition from younger companies as sales slump and analysts cut forecasts.

Fast casual is the new phrase shaking up the Quick Service Restaurant (QSR) sector as relative newcomers continue to grab market share from established global chains. Consumers are opting for fast meals that are perceived to be healthier, more transparently sourced and prepared in front of their eyes, and they are seemingly more than happy to pay for the…