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Chinese ready to tuck into U.S. beef imports after 14-year wait

A customer checks the beef steaks at a Sam's Club store of Wal-Mart in Beijing, China June 29, 2017. REUTERS/Jason Lee

China's top online retailers and U.S. superstore giant Walmart are scrambling to satisfy the voracious appetites of consumers excited about the first American beef to arrive in the world's most populous nation in 14 years.

"I am a frequent buyer of steak so I can tell the quality by its colour and marbling," said one woman on Thursday at a Sams Club store in Beijing owned by Walmart. She selected a 211 yuan ($31.13) pack of newly arrived U.S. steak over her usual choice from Australia.

"This looks tasty, worth a try," she said, declining to be named. Other shoppers at the store said imported beef was superior in quality and worth its hefty price.

Beef is the fastest-growing meat sector in China, outstripping stagnant demand for more widely eaten pork, with consumers...