Usman Shah
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Twitter Buys Trendrr

Twitter has bought Trendrr  on undisclosed terms. Trendrr is a data analysis company that takes TV information from social networks users and sells back to TV channels. Twitter confirmed this acquisition through a tweet  “build great tools for the rest of the TV ecosystem.” With twitter soon to go public, this move will raise the initial IPO price. Twitter has been trying to get more involved with TV ads, recently they announced the availability of its television ad-targeting program. Twitter has 200 million active users that can be reached through these ads, I think this is a good move by Twitter, the company needs to hurry up and go public so I can buy a few shares.