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Baidu Partners with Yahoo! JAPAN on Marketing Solutions for Chinese Consumers

BEIJING, CHINA--(Marketwired - Nov 30, 2016) - Baidu Japan (HQ: Minato, Tokyo; henceforth, "Baidu") ( NASDAQ : BIDU ) has announced that it is partnering with Yahoo! JAPAN to expand tourism and e-commerce options for Chinese tourists, and to bolster sales opportunities for Japanese businesses by increasing advertising channels for Chinese consumers. In the partnership, Yahoo! JAPAN will act as the general sales agent in Japan for all China-focused advertising and ad network advertising managed by Baidu.

The business partnership will leverage the strengths of both companies to create marketing solutions aimed at Chinese consumers. With Yahoo! JAPAN's expertise in internet advertising, Baidu will be able to expand its advertising sales channels to a national scale in Japan, and will create new opportunities for Japanese businesses to connect with enterprises and consumers in China. Baidu will also provide solutions for Chinese tourists visting Japan, incuding in the area of cross-border e-commerce which reached a total transaction volume of USD $26 billion (3 trillion JPY) during the 2016 Singles' Day shopping holiday.

"We at Baidu are very happy to join hands with Yahoo! JAPAN for outbound advertising and marketing solutions aimed at Chinese users," said Mr. Ya-Qin Zhang, President of Baidu. "Together, we will continue to improve...


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