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Iconix Brand Acquires Strawberry Shortcake; Why You Should Care And Follow Along

Iconix Brand Group (ICON) has been a favorite stock of mine for some time. I recommended the stock way back in 2011 after watching Jim Cramer pass on the licensing giant. Since that time, I have provided additional commentary on Iconix and watched the stock increase along the way. At the start of 2015, I selected Iconix as one of my top ten stock picks for the year. The upcoming catalyst of the Peanuts brand was one of the big reasons. That bullish stance was strengthened with the additional two acquisitions this week of the Pony brand and Strawberry Shortcake.

Iconix announced the acquisition of the Pony athletic brand in North America. The company will receive the North American rights with a chance to later acquire additional territories. For $37 million in cash, Iconix gets a 75% ownership of a new subsidiary that owns the Pony brand. Anthony L&S… Read More …