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DICK's Sporting Furthers Expansion with 42nd Store in CA

Taking store expansion forward, DICK's Sporting Goods Inc. DKS announced plans to open a new store in California on Apr 22, with celebrations spilling over the weekend.

The store, which will be located at the Willow Creek Shopping Center in Folsom, CA, will take the company’s store count in the state to 42, and its countrywide store base to 647.

The new store will offer over 40 suitable in-store services provided by DICK's Sporting Goods' certified PROS in sports and outdoor specialties like Golf, Biking and Fishing. Moreover, the new location will house Under Armour Inc. UA and Nike Inc. NKE shops. The outlet will also accommodate athletic clothing and footwear, along with the latest equipment for team sports, fitness, camping, hunting and fishing.

In order to attract customers to its new store during the celebration period, DICK’s has announced a range of lucrative giveaways.

The company will distribute free Reebok Play Dry T-Shirts to the first 100 people in queue on the opening day. The early birds will also get an opportunity to open the DICK's Sporting Goods Gift Locker on all three days. Moreover, on Saturday and Sunday, the company plans to give away Mystery Gift Cards to the first 100 adults in line.

Additionally, former wide receiver, Dwight Clark and former basketball guard, Mike Bibby have been invited to make an in-store appearance on Saturday and Sunday, respectively, to cheer customers.

We believe that this full-line sporting goods and apparel retailer will benefit from its in-store action and online growth strategies. The company has been gaining from the expansion of its omni-channel network, and powerful marketing and merchandising strategies. Also, DICK’s Sporting’s customer-oriented strategies and healthy financial status bode well, as reflected by its recent dividend hike and constant share buybacks.

DICK's Sporting currently carries a Zacks Rank #3 (Hold).

Stock to Consider

A better-ranked stock in the same industry is KAR Auction Services, Inc. KAR, with a Zacks Rank #1 (Strong Buy).

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Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
DICKS SPRTG GDS (DKS): Free Stock Analysis Report
KAR AUCTION SVC (KAR): Free Stock Analysis Report
NIKE INC-B (NKE): Free Stock Analysis Report
UNDER ARMOUR-A (UA): Free Stock Analysis Report
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