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Comcast (CMCSA) Stock Down, NBC Rio Coverage Slips Due to Millennials

NEW YORK (TheStreet) -- Shares of Comcast (CMCSA) were falling early Friday morning as the company's NBC broadcasting network loses viewers during this year's Rio Olympics.

So far prime-time broadcast viewership is down 17% over the 2012 London games, led by a 25% drop in the 18 to 49-year-old age bracket, Bloomberg reports.

Steve Burke, CEO of NBCUniversal, said at a conference in June that his Olympics "nightmare" would be if ratings were to fall by 20% due to younger audiences being trapped in "a Facebook (FB) bubble or a Snapchat bubble," according to Bloomberg.

This year's...