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Facebook Vs. Snapchat: An Olympic Competition

Summary

Facebook and Snapchat have big deals with NBC for the 2016 Olympics, while Twitter does not.

Facebook also has a big deal with the International Olympic Committee.

While Facebook has an early lead on Snapchat, both platforms will emerge winners from the 2016 Olympics.

This is just a preview of what is to come for how users consume sports media.

While the world's greatest athletes compete for gold in Rio, the United States' biggest social media platforms, namely Facebook (NASDAQ:FB) and Snapchat (Private:CHAT), are competing for audience engagement during the Olympics. It is a year of several firsts in the sports media space, and a year that marks a crucial turning point in how users consume sports media.

Following Twitter (NYSE:TWTR) striking several sports content deals related to MLB, NBA, NHL, and NFL content, NBC has struck Olympic content deals with Snapchat and Facebook, marking the first time that NBC has released Olympics highlights to non-NBC networks. Interestingly, TWTR did not make a formal partnership with NBC this year despite having one in 2012 (the platform is likely focused on the upcoming America sports season). Beyond NBC, Facebook inked a deal with the International Olympic Committee, marking the first time the organization has collaborated with a social media platform.

To provide more context, we have broken down what each platform will be delivering to users by way of Olympic content. Here's what Facebook and Instagram are offering:

  • NBC will post highlights and recap videos to Facebook and Instagram, including a two-minute recap video for each day on Facebook and a slow-motion, inspiring video each day on Instagram.
  • Through partnerships with 20 other official broadcasters, Facebook will provide live programming via Facebook Live and even more video highlights of the events.
  • Facebook Live also will feature exclusive interviews with athletes and other behind-the-scenes content. Facebook is apparently paying some athletes, including swimmer Michael Phelps...

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