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Starwood Hotels & Resorts to Debut New Aloft Hotel in Seoul

SEOUL, South Korea, May 04, 2016 (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc. HOT, +0.21% today announced the signing of Aloft Seoul Myeongdong, the second Aloft hotel in Seoul, South Korea. Owned by Shin Chang Co., Ltd., the new-build hotel—slated to open in February 2017— will enliven the local hospitality landscape with its design-led initiatives, tech-forward amenities and buzzing social scene – all catering to the next generation of savvy global travelers.

“We are excited to partner with Shin Chang Co., Ltd. in this endeavor, expanding the Aloft brand – and its pioneering initiatives in live music, design and technology – in Seoul,” said Lothar Pehl, Senior Vice President, Operations and Global Initiatives, Starwood Hotels & Resorts Asia Pacific. “Following the opening of Aloft Seoul Gangnam in October 2014, this second Aloft hotel will further fuel the brand’s growth momentum in South Korea and the greater Asia Pacific region.”

Located at 104 Myeongdong in the Jung-gu sub-district, Aloft Seoul Myeongdong...


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