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Amazon Fights More Than 1,000 Fake Reviewers

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Amazon (AMZN - Get Report) is stepping up its fight against bogus product reviews on its site, suing more than 1,000 people for allegedly offering to post glowing write-ups for as little as $5 apiece.

The complaint, filed in state court in Seattle on Friday, takes aim at what is believed to be a burgeoning practice online: Some people try to make money by writing five-star testimonials about products they have never even tried. And some companies try to boost sales by commissioning such reviews.

Online shoppers are relying more and more on consumer reviews on everything from restaurant meals and Uber rides to hotel rooms and iPhone cases. About 45% of consumers consider product reviews when weighing an online purchase, according to Forrester Research.

Retailers have tried to crack down on paid-for bogus reviews in a variety of ways. Other sites that depend on...


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