Although all festivities around the Thanksgiving Day are now past us, the shopping bonanza is far from over. Shoppers thronged stores during the Thanksgiving weekend, the four-day period starting Thursday. Online behemoths such as Amazon.com, Inc. (NASDAQ:
Thanksgiving Weekend Sales Rise
Estimates by the
Frenzy Continues With Cyber Monday
Even as consumers are back after a spending spree during the Thanksgiving weekend, the
NRF President and CEO Matthew Shay said, "Millions of consumers shopped over Thanksgiving weekend and reserved a portion of their budgets exclusively for Cyber Monday, knowing that there will be digital deals that are too good to pass up."
Shopping from mobile devices seems to be in the in-thing, as 28 million or roughly 23 percent of Cyber Monday shoppers plan to shop from their mobile devices, compared to 29.6 million last year. 98.6 million people are seeking to use computers at their homes to shop, the NRF survey revealed.
Expectations In Run Up To Cyber Monday
Meanwhile, Adobe Systems Incorporated (NASDAQ:
How 2015 Panned Out
Adobe's estimates for 2015 pitched the Cyber Monday sales results at over $3 billion for the first time, marking a record for a single day of online sales. Online sales for the 5-day period starting with the Thanksgiving Day totaled $11.11 million, up 17 percent year-over-year, with Cyber Monday alone accounting for $3.07 billion.