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Disney Goes to War With Netflix, Apple to $1 Trillion Are the Hot Tickers: DIS, NFLX, GOOGL, AAPL

In non North Korea/Trump news, several stocks are likely to be red-hot among investors on Wednesday.

Disney Dumps Netflix

Shares of video streaming platform Netflix ( NFLX) were sinking about 1.9% to $175.05 in midday trading Wednesday as the Walt Disney Company ( DIS) announced that it would remove its content from Netflix starting in 2019 and start its own rival streaming service.

Morningstar analyst Neil Macker said that the move has the potential to bring a "world of hurt" to Netflix. He said it's unclear how the streaming giant will replace the loss, suggesting it may have to pay more for premium content to attract and retain customers, as well as re-examine its strategy for acquiring customers. The company has said it plans to spend about $6 billion on content this year.

Hertz Crashed Again in the Second Quarter

Hertz Global Holdings, Inc., ( HTZ) CEO and president Kathryn V. Marinello said on an earnings call Tuesday that she doesn't expect growth for another six quarters.

"It's going to be another solid six quarters of hard work and investments," said Marinello. She said the company is now playing catch-up from multiple years of neglect, such as not updating the fleet or getting the right cars in the right place. "There nothing structural that Hertz can't return to."

Hertz reported a 2% decline in second-quarter total revenue from this quarter in 2016, or $2.2 billion, on Tuesday.

Hertz stock traded up 21% midday Wednesday to $17.29 per share.

Google Shares Not Moving Much, But Still...

When a Google (owned by Alphabet (GOOGL) ) engineer's manifesto against the company's diversity efforts went viral over the weekend, CEO Sundar Pichai quickly denounced the memo's main idea that female employees were less suited to be engineers than male ones, and fired the employee for violating the company's code of conduct.

Interestingly, though, some employees of the Alphabet Inc. (GOOGL) unit had a markedly different response. Several Google employees came out in support of the fired engineer, whom Google did not name but who has been identified as James Damore, who argued in his memo that women are underrepresented at the company due to biological differences, rather than sexism or discrimination. According to...