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McDonald's Is Behind The Spicy Trend...And It Could Hurt Sales

McDonald's Corporation NYSE:MCD, Buffalo Wild Wings, Inc. NASDAQ:BWLD - McDonald's Is Behind The Spicy Trend...And It Could Hurt Sales

TheStreet's Brian Sozzi argued last week that McDonald's Corporation MCD 2.64% lags competitors in the spicy food trend – a mistake that may hurt its performance. At present, McDonald's is only testing a Spicy McChicken sandwich in select markets as a limited-time offer, according to McDonald's spokeswoman Lisa McComb. McComb did not reveal further where those markets were.

However, consumers have indicated that they want spicy, bold flavors. Sozzi pointed to a Technomic research...


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